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Green Notes - 02 May 08

By Chinthana ⋅ May 2, 2008 ⋅  Print This Post ⋅ Post a comment

• In an effort to boost aluminum recycling, Pepsi-Cola North America will begin placing messages on Pepsi products reminding consumers to recycle cans and keep them out of the waste stream. The “Have we met before?” campaign is designed to communicate the benefits of aluminum can recycling and encourage Pepsi consumers to make recycling a part of their daily routines.
• General Motors Corp is taking another stake in a company focused on developing ethanol from sources other than corn, the automaker said on Thursday. According to Mascoma, traditional methods used to unlock sugars from cellulosic materials include harsh mechanical or chemical pretreatment. This process opens up the feedstock so that enzymes can be added to finally set the sugars free. Mascoma, like Coskata, is backed by Khosla Ventures, making for two shared investors.
• Scientists have discovered that due to global warming, the temperature of the worlds largest freshwater lake, located in Siberia, has risen. The team of Russian and American scientists, drew on 60 years of long-term studies of Russias Lake Baikal. “The whole food web could shift,” Marianne Moore, a biology professor at Wellesley College in Massachusetts and one of the authors of the paper, said in an interview. The frigid lake, which holds 20 percent of the world’s freshwater, boasts 2,500 species, most of them found nowhere else, such as the world’s only exclusively freshwater seal.